What’s new at Google
Are you considering whether to focus on featured snippets (short text snippets) as part of your SEO? Perhaps a new statistic from Shopify’s SEO manager, who used data from the RankRanger tool and over 3 years examined how many times a snippet appears on a search results page using a sample of more than 100,000 keywords, will help you decide.
SERP Analysis – People Also Search For snippet is shown 10 times more often than featured snippets
The study shows that the PPA (People also asked) snippet was displayed in 65% of cases, while the featured snippet was only displayed for 6% of keywords. However, this was probably only data from the US, so it may be a little different in our country, but the trend is clear.
Source: SearchEngineLand
Mobile search has a new addition – People Search Next
Google has launched a new feature in mobile search that kuwait phone number data should recommend other relevant and related phrases for people to search for based on what they are searching for. This feature does not replace existing add-ons such as People also asked, but works independently.
And this is what it looks like in practice when you are looking for the nearest dentist.
Source: SearchEngineLand
Google transcribes more than 61% of subtitles
A new study that examined over 80,000 title tags how to improve user experience with responsive email design from 2,370 different pages found that Google edited 61.6% of titles in some way. The data shows that the most common reason for this was because the title was too short or too long, but in many cases, Google rewrote titles that contained parentheses, colons, periods, dashes, and hyphens.
Source: SearchEngineLand
Does Latent Semantic Indexing affect the ranking of search results?
>Search Engine Journal tried to determine whether LSI (Latent Semantic Indexing – a method of extracting information that helps search engines identify the correct context of a word) affects search rankings, but they found no evidence that it does.
Source: Search and
Google Search Console evaluates the user experience of a page on the desktop
Google is planning a major update to the page experience feature in February, but you can already find out how user-friendly your site is on desktop in the Google Search Console tool.
Source For Search and
Image thumbnail in search results
During an SEO consultation at Collabim, they came across hong kong data a new feature that is slowly coming to us. It involves displaying an image next to the URL address.
>Source: Collabim Academy
Yoast SEO offers the ability to track keyword positions
Yoast SEO has partnered with Wincher, which means you can now track your SEO score and keyword performance directly in your WordPress admin. After activating Wincher, it might look like this:
>Source: SearchEngineLand
IndexNow allows data sharing between multiple search engines
Microsoft Bing and Yandex announced a new initiative called IndexNow in October, which enables instant indexing between multiple search engines by incorporating the IndexNow protocol. So far, only Bing and Yandex are sharing data instantly with each other, but since it is open source, it can be assumed that some others will join sooner or later.
Source: SearchEngineJournal
Microsoft introduces IndexNow plugin for WordPress
This news directly follows on from the previous one, as Microsoft has released a plugin that allows you to easily add the IndexNow protocol to your pages directly from the WordPress administration.