One of the reasons for the development of impressionism in painting is considered to be the popularization of a new technology – photography. Photographs allowed for capturing the quickly passing phenomena of the visual world, such as take telegram advertising service changing light or movement, which the impressionists then tried to reflect in their paintings.
Technology has always influenced art (imagine painting outdoors before paint came in tubes) and has always been controversial. The Impressionists were initially barred from Parisian art salons.
I try to keep this in mind when I see new cultural products that I object to—like a song where the singer’s voice is synthesized by AI. Right now, it seems artificial, but maybe this technology will enable entirely new, more interesting means of artistic expression.
What intelligent voice synthesis will certainly enable are new, cheaper and better ways of creating advertisements. Faster localization of content for new markets, generation of personalized messages that will sound and look like they were recorded for a given consumer (and perhaps by a famous person). The audio and video industry is about to experience a major earthquake.
Contents:
- AI and pop music
- Time for Uber Ads
- Twitch is generous to creators
- And Meta focuses on AI
- TikTok wants to compete in a new market
- Redditors continue protest
- How much are you losing to clickbait sites?
- ChatGPT at work
- How to make video ads today?
- Cannes Lions Winners
- Shorts
- Weekly Tool
- What can chatbots do on Telegram? Knowledge from the blog
AI and pop music
MIDNATT is the alter ego of popular South Korean singer Lee Hyun, who sings in both male and female voices in six foreign languages, most of which he doesn’t even know. This is possible thanks to AI technology provided by Supertone, a company that moving on to the next step wants to “change the paradigm of the creative process.” Among other things, Supertone offers voice synthesis and pronunciation correction technology in multiple languages, making a person’s speech sound more natural and fluent — even if they’ve never spoken Spanish before. MIDNATT notes that AI technology will allow him to reach fans on a scale that was previously impossible. “The six languages used in the song cover up to 8 billion people worldwide. I wanted to create music that would reach as many people as possible.” Are tools like Supertone the future of the music industry?
📰 Mashable
🎥 MIDNATT ‘Masquerade’ Official MV
Time for Uber Ads
Uber is strongly focusing on the development of its advertising business and is introducing (for now only in the US) video ads to its apps: for ordering rides, Uber Eats and Drizly. They will be displayed on smartphone screens, including while waiting for a driver to arrive and during the journey. The ads will also appear on tablets installed in some taiwan data Uber cars. The video ads will be up to 90 seconds long – longer than the standard length on other mobile platforms. The number of advertisers using Uber’s advertising services has increased by 80% compared to the previous year. Uber encourages companies to take advantage of its advertising offer, including the possibility of using data on users’ travel and purchases to better target ads.