Influencer marketing is an effective strategy that has taken over social media and the internet. Brands and companies are increasingly looking to reach specific audiences, so the role of influencers, micro influencers and nano influencers has been a key aspect for this purpose.
This article will focus on influencer marketing, developing important aspects such as the role of micro influencers and their differences with nano influencers and influencers.
Read on to learn the benefits of this strategy!
Influencer marketing
It is a marketing strategy in which brands collaborate with “influencers” – influential people on social networks – to promote their products and thus more easily reach their target audiences.
What is an influencer?
As we mentioned before, influencers are people who have achieved success and notoriety in the digital world, especially on social networks or video platforms, such as YouTube.
What strategy do influencers use?
Through engaging and original content, influencers can spread belgium phone number list marketing strategy the word about a brand, increase engagement, and even boost sales. In these communities, they have a large following, which can range from 10,000 to millions of followers.
It is important to clarify that influencers are not necessarily celebrities. Anyone can be one if they achieve a certain level of fame and credibility among people. Imagine that they are like friends or acquaintances that users ask for advice on making a purchase.
Challenges in influencer marketing
Initially, it was believed that the more followers an influencer had on Instagram, Twitter, Facebook and other social networks, the greater the engagement and trust that an influencer could generate among their target audience.
However, this is not always the case. Some influencers began to specific measurable results choose to buy followers to increase their own value. As a result, their communities and target audiences were not entirely trustworthy and loyal.
Another problem that has occurred is when brands and companies hire influencers who do not represent the brands’ values. This practice generally undermines the credibility of influencer marketing and can even damage the company’s reputation.
What are micro influencers?
Micro-influencers are people who have around 5,000 to 20,000 followers on social media. They usually share content on a specific topic, for example, fashion, cooking or sports, so they are usually an authority in their field.
According to the School of Business Innovation and Entrepreneurship (IEBS), brands prefer to invest in these users, as they provide quality followers and the possibility of measuring results.
A study by Binfluencer , a company dedicated to influencer marketing, revealed that micro influencers achieve more engagement than figures with millions of followers .
Differences between micro and nano influencers
The difference between the two concepts lies marketing strategy mainly in the size of their community. Nano influencers are considered to be those who have between 1,000 and 5,000 followers. On the other hand, micro-influencers have between 5,000 and 20,000 followers.
Why should you work with micro and nano influencers?
Unlike influencers with millions of followers, these profiles singapore data allow you to target niches, which makes it possible to send more personalized and efficient messages.
Part of their success is also due to the fact that they respond to a need among Internet users: “more real” content. Micro-influencers do not change for brands, because their point is to be authentic, sharing specialized content about what they like.
Do you want to know how to establish an influencer strategy? Get support from a team of social media specialists. We invite you to take your social media strategy to the next level. Let’s talk .