It is a fact that the way companies and customers communicate is changing. Following new trends , large companies are already betting on communication through messages . This is why the arrival of WhatsApp Business for companies is beginning to revolutionize the way of communicating with customers or potential consumers.
Long gone are those phone calls to companies to ask them to resolve our queries. A telephone contact service where you are passed from operator to operator and where you hear the famous “please wait, we will attend to you in a moment” also seems prehistoric to us.
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We are in the era of immediacy and that is exactly what consumers expect from companies: immediacy. That is why applications such as WhatsApp Business for companies are revolutionizing communication . Without a doubt, those companies or e-commerce that use it will provide added value to their consumers.
WhatsAp p Business for companies: the power of instant messaging
It’s not new. For some time now, we have been hearing in presentations, conferences, or from industry leaders that instant messaging or messaging is the new form of business communication par excellence.
Mark Zuckerberg, founder of Facebook, honduras phone number library already anticipated this trend in 2014 : “Messaging is one of the few things that people use more than social networks .” Much water has passed under the bridge since then, but WhatsApp and instant messaging have remained strong. So much so that in Spain, in 2018 WhatsApp already had more than 25 million users .
Messaging, that is, instant messages that we send through our mobile devices, allow us to establish direct communication between companies and customers . They are also much less invasive than phone calls and more instantaneous than social networks.
What apps like WhatsApp Business for companies or other messaging tools allow us to do is facilitate communication processes with consumers that until now have involved waiting, misunderstandings, disagreements or lack of information between the parties.
If we take into account that 63% of Spaniards already buy via mobile phone and that 53% say they prefer to buy from businesses that they can contact via chat applications (data according to insights.fb.com ) it seems undeniable to deduce that it will be easier, more comfortable and more familiar for users to use instant messages to communicate with companies.
Why WhatsApp Business for companies can be a good solution for your business?
As we have said before, the Internet has revolutionized the way we shop. That’s why companies must adapt if they want to sell their products. what is the main objective of personal marketing? WhatsApp Business for companies offers an immediate connection with your consumers through chat.
The great revolution of WhatsApp Business for companies comes with the use of mobile devices. When a potential client enters our website and we show them shopping data the WhatsApp symbol, it is very likely that, if they intend to establish some kind of conversation, they will do so through the application.